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Ramesh Shankar
Wednesday, August 18, 2021, 08:00 Hrs  [IST]

The Union government has recently approved the setting up of a new Ayush Export Promotion Council (AEPC) under the Union Ministry of Ayush. The Pharmaceutical Export Promotion Council (Pharmexcil), which played a key role in promoting exports of pharmaceuticals, has been advised to extend the required support to the Ministry of Ayush and the industry in setting up the new Council in accordance with the Foreign Trade Policy. The government’s initiative, which will definitely give a boost to the Ayush exporters, follows the emerging opportunities in Ayush products. The Centre’s decision in this regard has come at the right time as there is a growing global interest in Ayush-based solutions for disease resistance and treatment for the Covid-19. It is an undisputed fact that Ayush products played a significant role in providing the much-needed immunity to the general public to fight the deadly coronavirus disease, which has taken a huge toll across the world, especially in the developed world including the US. The emerging evidence of a correlation between the low Covid-19 mortality rates and large-scale adoption of Ayush prophylactic solutions by the population in India is significant for the public health practice in the country. As the entire world was running amok for a timely solution to fight the deadly virus, the frontline role played by the Ayush sector in the fight against Covid-19 received kudos from one and all. The Ayush immunity protocols and the National Clinical Management Protocol for Covid-19 for Ayurveda and Yoga were timely interventions which provided relief to large section of the population. The protection offered by the Ayush systems to the common people during the pandemic neutralised the scepticism that many people had about the efficacy of the medicines and products offered by these systems.

Under this background, the decision to set up an exclusive Council for the promotion of exports of Ayush drugs is a step in right direction. No doubt, there has been a constant momentum in the area of Ayush exports and now the proposed Council is expected to further propel international orders for Ayurveda products. The government has sent out a clear message that there is immense global potential for the Ayush products.  So far, Ayush products exports came under Pharmexcil, herbal extracts was under Shellac & Forest Products Export Promotion Council (SHEFEXIL) and medicinal plants came under APEDA (Agricultural and Processed Food Products Export Development Authority). Now all of these products will come under one Council. The spurt in exports of Ayush products in the recent months is a direct reflection of their growing popularity in many countries. Now, setting up of an exclusive export promotion Council for this sector will come in handy for cashing in on the prevailing situation. It will help to upscale trade quickly in order to meet the growing demands from India and abroad, and to serve the larger number of people who are now looking up to Ayush systems for maintaining their health by boosting immunity. A huge opportunity lies ahead for the around 8,800 license holders of the Ayush industry in the country.


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