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Medical practitioners opt for social media platforms & clinical apps to widen their knowledge base: Jayesh Chauhan

Nandita Vijay, Bengaluru
Saturday, February 10, 2018, 08:00 Hrs  [IST]

Medical practitioners currently use a variety of social media and clinical apps to further their learning and knowledge. These platforms act as enablers to help manage or engage patients effectively, said Jayesh Chauhan, chief development officer, WhiteCoats, a digital platform for doctors.

Popular categories of medical apps for medical news & journal updates, drug databases, disease protocols & guidelines are also gaining traction and user base, he added.

While there are various online solutions for appointments and consultations, WhiteCoats is one of the few platforms that allows them to communicate and collaborate within related speciality groups specialists which could be either a medical association or a hospital.

In the last 18 months, WhiteCoats helps over 50 medical societies’ across specialities to further their digital initiatives. We are continually working on strategies to engage over 1 lakh doctors on the platform to provide significant value on a daily basis, said Chauhan.

By 2020, WhiteCoats is gearing up to be a top digital platform for medical practitioners and medical communities in India, measured not just by number of doctors but in terms of the value derived by engaging with them and using the platform, he said.

The company which is funded 100% by ValueMomentum has received $500,000 with a current recurring investment of around $1 million each year. Currently its team comprises of over 40 members across product, technology, medical practitioners, and market execution teams.

Solution areas being explored for the future include Patient Engagement, and Condition Focused Remote Patient Monitoring/Care. These capabilities will be offered to individual practitioners as well as SMB clinics/hospitals on the WhiteCoats network. In addition, it will enhance the community engagement capabilities offered to medical societies hospitals and clinics.

It is reported that health-tech start-ups globally received over $13 billion of funding in the past year. Indian health-tech firms have raised over $350 million in this period with over 100 deals in this space. Hence, these patient-interface business solutions and platforms that are focused on bringing in efficiencies and effectiveness to a medical practitioner will also find its due share in terms of investments, said Chauhan.

The challenge in terms of adoption and growth for apps and digital platforms for doctors will be to continually add value, and stay relevant to the current developments.


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