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Portea Medical sees traction for children and adolescents for home healthcare services

Our Bureau, Bengaluru
Saturday, July 14, 2018, 12:00 Hrs  [IST]

Portea Medical has observed a major shift in the demand dynamics of home healthcare services. Apart from the huge existing demand among the elderly and those needing post-operative care, there has been a marked surge in the infants and adolescent segment for these services.
The basket of services in the infant and adolescent categories includes neonatal care, hypertonia, torticollis (abnormal head position), physiotherapy for pre-term babies, cerebral palsy care, autism, Infantile epilepsy, Anaphylactic shock, Down’s Syndrome, and juvenile arthritis. It also offers a carefully designed Kanga and Roo programme. Under this, medically trained caregiver is assigned to help the mother and the newborn baby.
About 7% of Portea’s patients are below 14 years of age, and this segment is growing 1.3 times faster (CAGR of 70%) than the company’s total patient base. With enhanced customer experience, this segment is going to be a huge asset to influence others to adopt home healthcare and return to home healthcare providers as and when healthcare needs arise in their lives. Consumer healthcare is gaining credibility among customers with long-term needs – something once only hospitals catered to, said the company.
Meena Ganesh, MD and CEO, Portea Medical, said that there  is a visible increase in the demand for home healthcare services in categories other than the elderly The infant and adolescent group, unlike the young adults, includes those with more critical medical conditions such as palsy, delayed milestones, Down’s syndrome etc. and thus, home care services like long term physiotherapy, attendants, nursing etc. are availed.
The organized home healthcare services segment has the potential to become one of the key pillars in medical tourism as it meets most of these criteria but lacks a regulatory framework. The private sector would benefit with support from the government in terms of proactive policies and standards to regularize the industry.”
In 2015 Portea served monthly about 700 patients below the age of 12 years, this number is now almost 400%. The youngest active member availing physio services is about 2 years old.
India’s home healthcare market stood at around $3.20 billion in 2016 and is expected to grow to around $4.46 billion by 2018 and $6.21 billion in 2020.


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