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Aswas Lifecare to kick off ‘Aswas Diagnostics’ all over Kerala, aiming to give 20% discount on all tests

Peethaambaran Kunnathoor, Chennai
Saturday, November 7, 2020, 08:00 Hrs  [IST]

On the lines of the discounts the company is providing on purchase of medicines from its outlets, the Kerala based chain pharmacy enterprise, Aswas Lifecare Pvt Ltd, will soon kick off its another healthcare project, Aswas Diagnostics, all over the state.

Aswas Lifecare is a registered company of nine pharmacists and has already established a brand identity in the pharmaceutical trade sector in Kerala. In another one year the company will establish 300 diagnostic labs across the state with a maximum number of 30 centres in the state capital.

Four centres have already been set up in Thiruvananthapuram and 11 more are in the pipeline. All the centres will be opened for the public by the end of next December. Diagnostic investigations in these centres will be performed at 20% discount rate to give maximum benefit to the people, said Y S Biju, chairman & managing director (CMD) of the company.

Currently Aswas Lifecare Ltd has 237 branches in Kerala except Wynadu district (franchisees) and 13 in Kanyakumari district of Tamil Nadu. Including the products of major pharma companies, all brands are sold on 20% discounts in Aswas retail shops. The company is procuring medicines directly from the manufacturers without the role of a distributor. For bulk purchase of major brands, the manufacturers give 10% offer which is the only profit for the company, said Biju. He added that in the case of diagnostic labs, the company does not want any profit, but wants to become part of the healthcare management team.

Unlike the system being followed in drug sales, Aswas Diagnostics can be opened by anyone interested in the field and able to invest a small amount by joining with the mother company who will share 30% of the total income with the franchise licence holders. The clinical and medical laboratory technicians will be appointed by Aswas only. Similarly, the equipments and other materials required for the labs will be bought through an agreement with leading medical equipment manufacturers. Aswas will play the role of an intermediary between a lab franchisee and an equipment manufacturing company.

Briefing Pharmabiz about its future plans, Biju said Aswas has a dream project to have master labs with all facilities for diagnostic procedures like X-ray, CT scan, MRI scan, ECG, EEG etc in all the district headquarters. The first one of this type of master labs will be established in the state capital in next year. Within five years, all the district will be covered under this project.

For starting a retail outlet of Aswas Lifecare, the company will grant franchise only to registered pharmacists, but for diagnostic centres this rule is not applicable. The direct board members of the company are members of the splinter group of the Kerala Private Pharmacist Association whose president is the CMD of the Aswas.

 

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