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Fundamental shift in healthcare delivery with big data becoming indispensable in times to come: Dr Harshit Jain

Yash Ved, Mumbai
Saturday, December 19, 2020, 08:00 Hrs  [IST]

There will a be fundamental shift in healthcare delivery with big data becoming indispensable and healthcare turning far more insightful in the times to come with the crucial announcement of National Digital Health Mission by the government, stated Dr Harshit Jain, founder and CEO, Doceree.

Dr Jain stated that data will play a major role going forward and it will set the direction for e-pharmacy too in the country. This is the beginning of a new healthcare model post-COVID era which will definitely be ‘data-driven’.

"Because digital has become the need of the hour, the government will also take steps to make online pharmacy a more regulated market over time. It is a massive market and business opportunities are enormous for players. Here, offline and online are different categories and serve different needs. Online pharmacy can only play a role in chronic illnesses. For acute illnesses and fulfilling needs of senior citizens, the availability, service and discounts of the next door pharmacy can’t be matched," stated Jain.

The government has already come up with draft proposal with regard to e-pharmacy in the country. Whether online, offline or a collaborated effort, in the end what matters is seamless experience for the customers.

Jain added, “Pandemic boosted the concept of e-pharmacy in India. Because of lockdown which was imposed when the outbreak broke out, digital businesses witnessed massive growth and online pharmacy was no exception. The ease and convenience it offers have now made a section of population – at least in metros and big cities - to stick to ordering medicines online, giving a fillip to the idea of e-pharmacy.”

The consolidation to be taking place in offline ecosystem in the near future would lead to the emergence of hyper local pharmacy where you would order online and the delivery would happen from neighborhood, added Jain.


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