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OmniActive Health to focus on mental health, stress-relieving, and sleep disorder category products

Yash Ved, Mumbai
Saturday, October 16, 2021, 08:00 Hrs  [IST]

OmniActive Health Technologies, a leader in health solutions, stated that it will soon expand the product portfolio in mental health, stress-relieving and sleep disorders category and also it will broaden the base in specialty products that are branded and clinically studied.

The company added that it is looking for acquisitions and mergers and it needs more channelized efforts by the regulators for the nutraceutical industry in specific.
 
A dedicated ministry, developing an internationally accepted code of conduct and quality standards, rationalising overlapping laws (e.g., the biodiversity act) that are constraining the investment in this sector, learning from other countries, and developing more international associations are some of the immediate actions required to further boost the international trade of the nutraceutical products, the company stated.

“People are far more invested in preventive health, natural wellness than before. There has been a surge in demand across categories of supplements. Even though most would assume that only immunity products have seen strong growth, the trend suggests that there is demand for digestive health, sleep, and stress and a whole host of other categories too. I also expect a rise in demand for eye-health products as screen time has increased significantly for every age group," stated Sanjaya Mariwala- executive chairman and managing director, OmniActive Health Technologies Ltd.

The company stated that preventive healthcare and nature-based sciences like nutraceuticals have seen rising popularity. In India, the demand for nutraceutical products, dietary supplements, and preventive wellness products from the top 4 metros has seen remarkable growth in the last couple of years.

Mariwala added, “Nutraceutical manufacturing is a complex process and is heavily dependent on raw material availability. India is the 3rd largest supplier of the majority of the raw materials required globally. With all other resources available, there is a huge scope to expand our base in more value-added product manufacturing beyond just supplying the herbs and medicinal plants to the world.”

“Awareness around preventive medicine, Ayurveda, nutraceuticals have increased significantly. In the internet era, we have access to a lot of information that was limited earlier. There are enough clinical researches available today establishing the results of these supplements. The healthcare delivery model itself is changing. People are opting for customization and personal advisory than simple prescription-based solutions,” added Mariwala.

Established in 2005, OmniActive seeks to improve lives by enhancing nutrition and wellness through science and innovation. OmniActive’s extensive portfolio consists of natural, scientifically-validated, sustainable and IP-protected ingredients for global customers in dietary supplements and functional foods and beverages. Some of the company’s leading brands include Lutemax, capsimax, curcuWIN, gingever, Xtenergy and OmniXan.

 

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