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Vitamin Angels India and UNICEF India announce a partnership for Poshan Maah 2022 to combat under-nutrition

Our Bureau, Bengaluru
Thursday, September 22, 2022, 15:45 Hrs  [IST]

Vitamin Angels India has announced a partnership with UNICEF India for Poshan Maah 2022. Keeping in line with the POSHAN Maah campaign by the Government of India, the goal is to implement a comprehensive, unified outreach and awareness programme to enhance nutritional content, delivery, outreach, and outcomes with a renewed focus on fostering health, wellness, and immunity to disease and undernutrition.
During this campaign Vitamin Angel partners have hosted 160 activities on nutrition related awareness and action across the country, reaching over 100,000 people. These include awareness campaigns, screening films and videos on nutritional needs and awareness, Poshan (nutrition) rallies, capacity building sessions for pregnant women, ASHA workers and other stakeholders on pre-natal care and  malnutrition, administering Vitamin A and Albendazole supplements for children, community theatre and plays, mass nutrition oath, workshops on balanced diet and more.
These activities have primarily focused on vulnerable communities with low awareness on nutritional security including pregnant women, women and children, ASHA workers/ICDS workers/ Anganwadi workers, teachers, community workers and NGO staff and other key stakeholders in urban and rural slums, tribal communities, schools, panchayat/district/ state level govt. representatives and self-help groups.
The larger scope of the partnership will also include the launch of the Poshan Innovation Platform in January 2023 with the aim to combat undernutrition in the country. The initiative calls for ideas for innovations around Maternal, Infant, and Young Child Nutrition (MIYCN) interventions from across the country, particularly from educational institutions, civil society networks, and businesses, with the potential to transform nutrition delivery services improving the nutritional status of mothers and under-five children. The Poshan Innovation Platform aims to develop continuous sandboxing of ideas, mentoring by experts, and seed funding by the private sector.
The Poshan Innovation Platform aims to leverage the new ecosystem of information, communications, and technology. A phase-wise approach will be followed to assemble the Poshan Innovation Platform between September 2022 and December 2026.
Sunish Jauhari, president, Vitamin Angels India, said, “While the fifth National Family Health Survey (2019-2021) has indicated a slight improvement in undernutrition indicators, several other associated factors like anaemia and vitamin A deficiency in children continue to be major challenges, particularly affecting those from socio-economically marginalized groups who lack access to a micronutrient-rich diets. Our partnership with UNICEF India is a huge step to combat the issue of undernutrition in mothers and children. The launch of Poshan Innovation Platform will allow new ideas with proof of concept to emerge, collaborate, scale, and grow. Our goal is to build nutritional equity in the country by building this innovation platform into a sustainable virtual property that continues to fuel and encourage innovations in the sector.”
Siddartha Shrestha, Chief Social and Behaviour Change Communication, UNICEF India, said, “This partnership with the potential for maximizing Nutrition Literacy will address undernutrition in India. This will be a collaborative platform, bringing in stakeholders from business, academia, innovation hubs, and civil society organizations towards transformative approaches to nutrition literacy.”


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