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Glenmark Pharmaceuticals marked May as the Hypertension Awareness Month. Glenmark partnered with more than 1,000 healthcare professionals (HCPs) from more than 210 hospitals and clinics in 143 cities across the country, and organized 214 public awareness rallies and screening camps to create mass awareness around hypertension (high blood pressure).
The rallies consisted of informative sessions led by HCPs, who provided detailed insights on the signs, symptoms, and preventive measures related to hypertension. Subsequently, blood pressure screening camps were set up to offer the general public an opportunity to assess their blood pressure levels. As a result of this initiative, Glenmark successfully reached out to 10 million adults, effectively raising awareness about the disease.
Alok Malik, executive vice president & head of India formulations, Glenmark Pharmaceuticals Ltd., said, “We are firmly committed to creating awareness and making a meaningful impact in the fight against hypertension in India. With increasing prevalence, it is crucial that we prioritize raising awareness about this silent killer among the Indian population including young adults above the age of 18. Through our initiatives, we aim to empower individuals with knowledge about the risks and the importance of early detection, and management. Together, we can make a significant difference in improving the health outcomes of millions affected by this condition."
The company has been at the forefront of raising awareness and promoting the diagnosis of hypertension among the Indian population. With its anti-hypertension medication, Telma, Glenmark has emerged as a leader in the hypertension category, demonstrating its commitment to addressing this health concern. The company had also launched the #TakeChargeAt18 campaign to drive Hypertension awareness and screening of Indian adults above 18 years of age. The company has already reached out to millions of Indian adults through multiple channels and campaigns including its digital platform: www.bpincontrol.in. In 2020, Glenmark launched the world’s first-ever hypertension awareness symbol: The BP logo in association with HSI (Hypertension Society of India) and API (Association of Physicians of India).
Hypertension, a prevalent cardiovascular disease (CVD) risk factor, affects approximately 30% of adults in India. Alarmingly, CVD is the leading cause of fatality in the country, responsible for almost one-third of all mortality cases. India has established a goal of achieving a 25% relative reduction in the prevalence of high blood pressure (BP) among individuals aged 18 years and older by 2025, as part of its efforts to tackle this issue effectively.
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