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Gene Box to offer healthcare solutions based on genetic analytics

Our Bureau, Mumbai
Friday, July 1, 2016, 16:10 Hrs  [IST]

In order to address the growing burden of lifestyle diseases, geneticist Pranav Anam and fitness guru Shiraz Siddiqui have launched the Gene Box, India’s first of its kind holistic diagnostic modality which provides healthcare solutions based on genetic analytics.

Talking about the diagnostic modality, its founders say that Gene Box studies the person’s food and fitness specifics thereby arriving at tailor-made recommendations for chronic ailments like diabetes. The Gene Box procures the person’s saliva sample - in a special kit dispatched and collected from your home - and performs a series of core tests to determine your genetic constitution.

In today’s scenario, accurate diagnostic is the key to right therapy. With a growing population every year, the burden of genetic diseases is very high. Many diseases can be predicted with great accuracy if genetic testing is done at the appropriate stage.

The Gene Box essentially unboxes mystery of your DNA. The human body is made of several trillions of cells and is made up of thousands of genes. It often plays an important role in overall health too. As a result, the genetic research plays an important role in detection, prevention and/or treatment of diseases which are caused by genetic abnormalities and mutations.

The comprehensive data analysis forms the basis for customized food and fitness recommendations across various age groups and health goals. Scientists often combine the likelihood of multiple genes to increase the certainty of likelihood for a certain event. The proper way to interpret genetic likelihood is to develop your awareness of your inborn susceptibilities and tendencies and verify them through other pieces of information to the extent possible, acting on the side of caution.

The Gene Box products and services are meant for daily application of a person’s DNA insights. No analysis is done to gauge whether the recommendations are in line with the individual’s genetic constitution. The Gene Box does exactly the reverse – it studies the person’s food and fitness specifics in the guiding light of their genetic makeup thereby arriving at tailor-made recommendations that are free of generic conclusions or convenient conjectures.

They also advise you on lifestyle diseases you are genetically prone to and how to keep them at bay. The Gene Box adopts a consumer-centric delivery model, where testing is only a means to an end.

The Indian population is moving towards fitness and overall well-being as a means to de-stress themselves from hectic work pressure, and combat unhealthy eating habits and sedentary lifestyles.

The founders contemplated to build an ecosystem for fitness for almost a year and later they started exploring the idea in June 2015 and by September 2015 they launched. This was started by CEO & founder of Virtus Wellness; Shiraz Siddiqui 39 years old who has lent the word ‘survival’ a whole new invigorating connotation in the context of wellness.

For the past ten years, he has successfully locked horns with Leukemia, having endured as many as four protocols of chemotherapy and radiation followed by a high-risk haplo-identical bone marrow transplant.

A highly successful wellness expert, is now preparing himself for one of the most extreme endurance sport Ironman, Triathlon. Along with Shiraz is 33 years old Pranav Anam who has a degree in Genetics. Along with being a Geneticist, Pranav has been in the industry for 10+ years and turned the table for many companies. Pranav is a recipient of a scholarship at University of Newcastle and a qualified geneticist.


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