Apollo Hospitals opts for Artificial Intelligence platform ‘ADOHM’; sees spur in digital advertising outcomes

Our Bureau, BengaluruTuesday, November 20, 2018, 17:40 Hrs  [IST]

ADOHM AI, India's marketing platform powered by Artificial Intelligence, has now partnered with Apollo Hospitals’ for its initiative Ask Apollo to propel its digital advertising campaign.

Ask Apollo is a 24X7 interactive patient-centric service that gives patients the option to consult a doctor anywhere and any time at their convenience. Now ADOHM has developed a personalised ad campaign across channels.

The move according to the company has generated positive results for Ask Apollo with a whopping 100 per cent impact without an increase in the ad budget. While reducing the cost per lead by 50 per cent, the Bengaluru-based ADOHM also helped increase overall monthly leads by a sizeable 60 per cent.

The marketing platform was implemented by Apollo’s digital marketing agency Nikulsan. ADOHM uses the power of big data and incorporates machine learning techniques, applied propensity models, predictive analysis and other AI applications to deliver highly personalized communication across multiple devices and channels.
According to Anshul Sharma, general manager - digital, Apollo Hospitals, three months of engagement and from day one a 100 per cent increase in lead generation without increasing a single dime in the ad budget is spectacular by any standards.

“ADHOM has shown the power of AI and what it can achieve in the times to come in the digital marketing domain. We are very impressed and are looking forward to seeing ADHOM in action on our future campaigns,” he added.

“Our AI algorithm works on enormous amounts of real-time data and builds audience profiles to serve the right ads to the right audience at the right time. The platform keeps on learning, adapting and tweaking ads across channels to deliver high performing ad campaigns 24x7. This enables the human team to focus more on increasing the value proposition,” said Kuldeep Chaudhary, CEO, ADOHM Adtech.

“Google and Facebook restrict certain kind of ads in the healthcare domain, which leaves us with limited options in terms of content play. This meant that we had to put extra thrust on optimising and acing the ad delivery while keeping the cost per lead at the minimum. We deployed ADOHM AI exactly for this purpose and are delighted to see it exceeding our client’s expectations,” said Sandeep Chaudhary, CEO, Nikulsan.