Online consultation with doctors is a trend evolved during COVID-19 outbreak

Yash Ved, MumbaiSaturday, June 20, 2020, 08:00 Hrs  [IST]

An online consultation with doctors is a major trend that has evolved during the COVID outbreak, after masks, sanitizers and social distancing have caught up with regular routine, stated Dr. Harshit Jain, founder & CEO, Doceree. Telemedicine in multiple ways has made users’ lives easy, ensuring convenience, comfort and cost-effectiveness in seeking advice from doctors. Earlier, people were hesitant to consult doctors online as touch and feel during a doctor consultation were still considered absolutely essential (physical examination) or, in another reason, there was a complete lack of awareness about telemedicine that marred its potential. Dr Jain added that the scenario has changed with people in metro and big cities getting to understand the value telemedicine has offered. Post COVID-19 when social distancing norms were in place, people preferred talking to doctors online, and that is when telemedicine gathered a lot of steam, yet with existing challenges. The situation for entire telemedicine industry would be better off than earlier, especially for big players. “Due to coronavirus outbreak, the pharmaceutical companies can use telemedicine platforms to showcase their drugs on these platforms and reach out to physicians, as sales representatives wouldn’t be unable to visit healthcare professionals due to the ongoing pandemic,” added Jain. Coming together is a solution that would work in favour of players from both the industries, pharmaceutical as well as telemedicine. Jain further added, "Telemedicine platforms have doctors that pharmaceutical brands ultimately try to reach out to in a bid to educate them about their products and services. The platforms have a unique opportunity to monetize their property by showcasing messaging of Rx drugs targeted to each physician, something pharmaceutical brands would be more than willing to do when their sales representatives would be unable to visit the healthcare professionals regularly."