MSD For Mothers receives excellence in social initiative award at FICCI Healthcare Excellence Awards 2021

Our Bureau, MumbaiThursday, October 21, 2021, 17:30 Hrs  [IST]

MSD For Mothers, focussed on reducing the maternal mortality in India has received the excellence in social initiative award from the Federation of Indian Chambers of Commerce and Industry (FICCI). The award has been presented at the FICCI Healthcare Excellence awards 2021 virtual event. The “Excellence in Social Initiative Award” was presented to MSD for Mothers and its flagship initiative – Manyata, launched in October 2017 and the award was received by Pompy Sridhar, director, India, MSD for Mothers. Manyata, an initiative by Federation of Obstetric and Gynaecological Societies of India spread across 17 states in India is vigorously ensuring not just quality but also equity in maternal healthcare. One of the best examples of this is FOGSI’s partnership with the Public Health Department, Government of Maharashtra, to launch LaQshya-Manyata in the state, aimed at improving the quality of care in the state’s private maternity facilities. By collaborating with the government and integrating with the private sector, LaQshya-Manyata is at the forefront of advancing health equity and the quality movement across the state of Maharashtra. Commenting on the award, Pompy Sridhar, Director, India, MSD For Mothers, said, “By training staff in India’s remote, hard-to-reach, and underserved areas, particularly the “Aspirational Districts”, Manyata is building a quality standardization movement across the private sector to address equity issues. Manyata is an initiative to complement the Government of India’s maternal health and quality mission and aims to ensure India is a safer country for childbirth and respectful maternity care to every woman.” MSD for Mothers was launched almost a decade ago in recognition of the essential need to work across sectors to address one of the most preventable global health tragedies -maternal mortality. Through strategic partnerships, private sector innovations, and data-driven impact, MSD for Mothers has continued the effort towards the creation of a world where no woman dies while giving birth. The Maternal Mortality Ratio (MMR) is often considered a significant marker of a country’s overall level of development. However, the Covid-19 crisis exposed deep fault-lines and fragilities in not only the maternal care ecosystem but the larger healthcare sector across the globe. It brought to the forefront the urgency of global collaborative efforts to build resilient health systems, particularly in developing countries.