Tuesday, February 09, 2010

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'ISM has found foothold in several countries'
Dr T Thirunarayanan, secretary of CTMR

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  Corporate

New marketing strategy makes Januvia launch successful in India, claims MSD


Tuesday, August 18, 2009 08:00 IST
Gireesh Babu, Mumbai

The new marketing strategy of developing integrated disease management system and differentiated price for the Indian market has proven to be an effective strategy for the success of Merck Sharp & Dohme


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