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Eli Lilly and Company is teaming up with the American Diabetes Association (ADA) and Adam Duvall, American professional baseball player, to launch a nationwide effort to increase awareness of insulin affordability solutions for all people living with diabetes.
Lilly's Tap the Cap campaign underscores how easy it is for people with diabetes to tap Lilly's monthly out-of-pocket insulin cap and access $35 insulin. Lilly will also give back to the diabetes community through contributions to local ADA summer camps.
"Earlier this year, Lilly further delivered on our commitment to provide affordable insulin for people with diabetes by announcing price reductions of 70% for our most commonly prescribed insulins and an expansion of our Insulin Value Program to automatically cap patient out-of-pocket costs at $35 or less per month. And we promised we wouldn't stop there," said Mike Mason, president, Lilly Diabetes. "Today, we're staying true to our word and are excited to launch a new campaign to help ensure Lilly insulin users are aware of how they can tap our $35 insulin cap."
Lilly and the ADA are united in a shared mission—to advocate for insulin affordability and to help ensure that all people with diabetes have access to the medicines and treatments they need.
"With 8.4 million Americans relying on insulin to manage their diabetes, it's critically important they can afford it. The ADA has long led the fight for insulin affordability, and we're proud to team up with Lilly to inform people about how they can access affordable insulin," said Charles "Chuck" Henderson, CEO of the ADA.
Lilly is also joined by Adam Duvall, who was diagnosed with type 1 diabetes in 2012 and is sharing his story of managing diabetes as a professional athlete. Since his diagnosis, Duvall has become an advocate for the importance of diabetes education and navigating life with the disease.
"I know first hand the physical and emotional burden that living with diabetes can have," said Duvall. "The last thing a person should have to worry about is how to get affordable insulin, and that's why I'm glad to be spreading the word with Lilly to make sure people know how easy it is to Tap the Cap."
To encourage people to help spread the word about accessing Lilly insulin for $35 or less per month, Lilly invites everyone to share a photo on Instagram or Facebook with our #TaptheCap filter and hashtag #TaptheCap.
For every post with the hashtag, Lilly will make a contribution to the ADA's summer camps across the United States. These camps support the unique care needs of children living with diabetes and offer them the opportunity to make lifelong memories while learning from others who relate to their experiences.
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