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Boehringer Ingelheim, a global leader in animal health, announced that the World Branding Forum has once again recognized FRONTLINE with its prestigious Brand of the Year award (Animalis Edition) for 2023-2024. This marks the third time FRONTLINE has received this accolade, having previously won the award in 2021-2022 and 2019-2020.
The Brand of the Year award honours outstanding brands that demonstrate excellence in innovation, customer satisfaction, and overall performance. FRONTLINE’s continued success in these areas highlights Boehringer Ingelheim’s unwavering commitment to pet owners and the animals the company serves.
The World Branding Awards are organized by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards. Winners are judged through three streams: brand valuation, consumer market research, and public online voting. Over 100,000 consumers from around the world voted for their favourite brands, in 32 countries, across 5 continents. This year, more than 1,500 brands were nominated by the public, but only 100 won “Brand of the Year”.
"We would like to extend our heartfelt thanks to the consumers who voted for FRONTLINE, showing support and their trust in our flagship brand," said Michael Horn, global head of Pet Parasiticides at Boehringer Ingelheim. "This award is a testament to the hard work and dedication of our teams, who consistently strive to delight pet owners and to deliver the best possible solutions to protect pets against parasites."
The World Branding Forum (WBF) is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach.
Boehringer Ingelheim Animal Health is working on first-in-class innovation for the prediction, prevention, and treatment of diseases in animals.
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