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ITC Fiama Mental Wellbeing Survey 2023 has revealed that 82% Indians believe that their parents would be most supportive while seeking therapy.
In India, attitudes towards mental health and mental wellbeing have been gradually evolving with increased awareness and conversations towards reducing the stigma. In its 3rd year on Mental Health Day, ITC’s Feel Good with Fiama Mental Wellbeing Survey unveils interesting facts to further understand young India’s changing attitudes towards mental wellbeing and mental health.
Commissioned with NielsenIQ, the survey covers a gamut of beliefs, behaviours, major stressors and de-stressors for GenZ and Millennials towards mental health. The ITC Feel Good with Fiama Mental Wellbeing Survey 2023 was conducted with 800 men and women between the ages of 16-45 years across Delhi, Mumbai, Kolkata and Bangalore. The survey was conducted by NeilsenIQ in September 2023.
On the relationship front, the survey indicates that toxic relationships make it harder for 38% Indian women to maintain good mental health.
The survey findings also state that while 59% respondents confide in their parents, only 29% confide in siblings while only 31% confide in their partners if they were to undergo therapy.
Interestingly, 33% of GenZ find trouble in confiding in their siblings while 52% of millennials have problems in confiding in their partners.
The Feel Good with Fiama Mental Wellbeing Survey 2023 indicates that a whopping 64% of Indians believe that living up to societal standards of success are what lead to burnouts; pressure higher for NCCS B with this score going up to 78%.
72% Indians Associate Poor Mental Health with Depression, however, on a positive note Indians are exploring alternatives to de-stress – Music is the preferred choice for 86% Indians to cope with stress and negativity, 31% of the respondents turn to meditation, 29% of the respondents turn to yoga while 26% of the respondents turn to physical exercise to cope with stress.
With respect to behaviour, 44% GenZs vs 53% millennials are prone to mood fluctuations.
57% GenZs believe “Excessive fear and worries" is one of the top indicators of Mental Health Issues. 52% GenZs believe that feeling tired and low energy is one of the top indicators of mental health issues. 47% said they take medicines as well as counselling to combat mental health issues.
ITC Fiama Mental Wellbeing Survey highlights that 54% of the Indian population believe that mental health is as important for overall well being.
On a positive note, the survey indicates that Indians reach out for professional help. 50% respondents/their family members opt for face-to-face counselling as a treatment, while 51% Indians who believe social media has a positive impact turn to online counselling as a treatment option.
Young adults are exploring alternatives to de-stress – Music is the preferred choice for 86% Indians to cope with stress and negativity.
Speaking about the survey, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said “It is heartening to note some of the positive shifts that have taken place in understanding mental health with the gradual increase in awareness campaigns and discussions. The Fiama Mental Wellbeing Survey continues to provide the spotlight on India’s youth and their attitude towards mental health and well-being. In its 3rd edition, the survey unveils some critical facts that can definitely be a catalyst for more widespread conversations, a more nuanced understanding of the issue as well as enhancing mental health support. Fiama’s endeavour to make mental wellbeing a more proactive conversation goes beyond just provoking a thought. In collaboration with MINDS Foundation, it also enables access to subsidized virtual therapy.”
ITC Fiama in collaboration with The Minds Foundation, has also launched its first Virtual Clinic. The Virtual Clinic is designed to enable affordable access to mental health therapy delivered by licensed professionals. It is an appropriate platform that encourages individuals to seek help in an intimate virtual space without the fear of embarrassment or the prevailing stigma. The MINDS Foundation has specially put together a team of highly qualified therapists for the Virtual Clinic, thereby, offering expert advice, therapy and counselling at the convenience of one’s own privacy.
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