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P&G Health India, has launched ‘12 Ka Naara’, a new campaign in collaboration with one of India’s leading healthcare associations - Federation of Obstetric and Gynaecological Societies of India (FOGSI).
According to the latest National Family Health Survey (NHFS-5) data, a staggering 57% of women in India suffer from anaemia with many cases going unnoticed until they become severe. ‘12 ka Naara’ is designed to bridge the gap between awareness and action, highlighting the importance of maintaining an optimal Hb level of 12, specifically targeting early detection and education around anaemia in women.
Milind Thatte, managing director, Procter & Gamble Health said, “With anaemia affecting such a large segment of our population, collective efforts to promote early detection and timely intervention are the need of the hour. P&G Health’s Livogen has been at the forefront of these efforts through programs such as the ‘Na Na Anaemia Bus Yatra’ which took diagnoses, treatment, and management to the hinterlands of our nation. ‘12 Ka Naara’ is an extension of this commitment, towards empowering women in urban communities with the knowledge and tools they need to manage their health proactively. Despite 50% of anaemic women suffering from mild anaemia, not many are aware that if left untreated for long, the condition may worsen to moderate IDA impacting both quality of life and productivity.”
Dr. Jaydeep Tank, president of FOGSI adds, “Iron deficiency anaemia is one of the most common nutritional deficiencies in India. If left untreated, it can affect physical growth and development adversely. We are delighted to partner once again with P&G Health for ‘12 Ka Naara’, which will see doctors from 21 FOGSI Chapters across many states participating in a large-scale effort to educate people on optimal haemoglobin levels and taking appropriate action. This will aid to identify the problem early and enable timely medical intervention. With the right dietary and supplementary intervention anaemia can be managed, and quality-of-life can be improved.”
According to P&G and FOGSI ‘12 Ka Naara’ it highlights importance of maintaining an optimal Hb level of 12g/dL. The campaign has a national reach spanning 13 states including Uttar Pradesh, Maharashtra, Bihar, West Bengal, Tamil Nadu, Karnataka, Rajasthan and more, to engage communities through extensive activities in 21 cities
There will be community engagements with street plays and women’s health forums will enrich understanding, while Residential Welfare Associations (RWAs) will host on-ground activations including free haemoglobin testing camps
FOGSI healthcare practitioners will provide crucial insights on anaemia prevention and management, supported by education materials and diet charts and assistance in diagnosis during camps.
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