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 Rajiv Gandhi Cancer Institute and Research Centre (RGCIRC), an apex institution for cancer care, plans to expand its reach to other areas of the National Capital Region with its focus on providing high-quality treatment to more people. This expansion will be carried out strategically, and the institute will also continue to strengthen its philanthropic efforts.
Addressing the RGCIRC family on its 28th anniversary, with the theme ‘Beyond Excellence’, the leadership reflected on the institute's nearly three decades of commitment to compassionate care, medical innovation, and research. A highlight of the celebration was the launch of a refreshed RGCIRC logo, symbolizing the institute's continued evolution.
Rakesh Chopra, chairman, RGCIRC, stated, “Our current logo was designed 28 years back. During this period, we have crossed many technological and cancer care milestones. Our energy was always focused on cancer care and patient care. We did not focus on brand identity which tended to evolve on its own. But, in today's time of the internet, smartphones and social media, communication plays a critical role in perception building. Thus, our branding needs to evolve and truly reflect our true identity as well as our core values of ethics, empathy and excellence. As was a private hospital which is about empathy, excellence, and ethics. Our refreshed logo is an outcome of this process. The new logo encapsulates our mission to lead in advancing oncology treatments, research, and patient care.”
“Apart from our locations at Rohini and Niti Bagh, we are now exploring various other vicinities in NCR for setting up new hospitals. We have already engaged a large firm for this purpose. It will be in a calibrated manner -one at a time ensuring our value system is deeply ingrained in the new hospital before we move to the next. Construction in Niti Bagh is in full swing. We expect that the hospitals will be ready in two years. Following that, we'll need to start planning for our next location within one to two years,” he added.
DS Negi, CEO, RGCIRC, said, “The very motto of RGCIRC is no one seeking cancer treatment is denied care due to lack of funds and lack of money. With this focus, we spent about Rs. 59 crore last year on philanthropic work. The number of donors is increasing every year as they are aware about our philanthropic work. Over the past decade, we have conducted over 1,20,000 free screenings, identifying 5-6% of participants as being in the pre-cancer stage. This proactive approach has enabled us to save more than 2,000 lives. The number of screenings witnessed a significant leap last year, reaching 24,000. We actively reach out to vulnerable communities, including those residing in slum settlements, offering them free treatment and support.”
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