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MediBuddy’s 2024 data shows patient flexibility with 37% of online doctor consultations happening post 6 pm, highlighting need for quality 24/7 healthcare

Our Bureau, Bengaluru
Monday, January 6, 2025, 13:30 Hrs  [IST]

MediBuddy, India's largest digital healthcare platform, marked a transformative year in 2024 by touching the lives of over 1.27 crore Indians, demonstrating the country's rapid shift towards digital healthcare solutions. The company’s insights indicate patterns of how Indians approach healthcare and paint a powerful picture of how healthcare is evolving in India.
 
The data reveals a striking portrait of family health dynamics in Indian households. Of all healthcare bookings, 40% were made for family and friends, showcasing how digital platforms empower users to prioritise the well-being of their loved ones. Within this segment, 44% of bookings were for parents, reflecting the younger generation's active role in their care. Spousal health accounted for 33%, highlighting strong partner support, while children's health services comprised 11% of these bookings.
 
A key insight is the significant shift in when people seek healthcare. At least, 37% of online consultations in 2024 occurred after 6 pm, highlighting a growing demand for high quality healthcare 24x7. This shift highlights the need for flexible, accessible care that aligns with modern, busy lifestyles, moving beyond traditional office hours.
 
Gastroenterology, paediatrics, and dermatology were the most frequently accessed specialities on the platform. With digestive health also a growing concern, many turned to gastroenterologists for support, highlighting the rising awareness around the importance of gut health. Paediatrics was a focal point for many families, with parents increasingly relying on paediatricians to help them navigate their children’s growth and health. Meanwhile, dermatology emerged as a top speciality, with a significant increase in consultations for skin-related issues such as acne and overall skincare.
 
The company stated that the choice to move consultations online had an even greater environmental impact, preventing 2.75 million kg of CO2 emissions released into the atmosphere from fuel burning. It was able to save enough paper to preserve the equivalent of 1,195 trees, which can absorb approximately 30,000 kg of CO2 annually.  This shift highlights how digital healthcare is reshaping the patient experience and contributing to a healthier planet.
 
In 2024, MediBuddy’s phlebotomists travelled a staggering 80 lakh kilometres to deliver sample collection services at home. To put this in perspective, that’s the distance it would take to travel from Kashmir to Kanyakumari 2,192 times. Of particular note is that 25% of the phlebotomists making these tireless journeys were women, exemplifying the empowerment of women and the dedication with expertise that drives MediBuddy’s commitment to accessible care. The insights gathered show that healthcare is becoming increasingly personal, accessible, and environmentally conscious.

 

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