The Mumbai-based generic medicine marketing company, Generic Aadhar, is planning to expand its network throughout the country by reaching out to all the villages in India in 2025. As part of it, the company has launched 40 more new franchise outlets in January this year. This was the 11th phase of its launch of generic drugs in the market, sources informed Pharmabiz. According to sources from the company, the expansion with 40 new franchisees has reinforced the company’s mission to make high-quality, affordable medicines accessible to all the people across India. With each store opening, more families gained access to life-saving medicines at prices significantly lower than market rates. This has ensured one fact that affordable medicines have reached every corner of the nation. Arjun Deshpande, founder and CEO of the company said, Generic Aadhar plans to revolutionise India’s healthcare system with the introduction of affordable medicines to all the people. With each step of launching, the company plans its strategy towards fulfilling this mission. He said healthcare is a right for the people, not a privilege, and his company is working towards achieving this goal. "Our 11th phase of launch of Generic Aadhaar products was not just a milestone, but it was a heartfelt pledge to the people of India. During the period of the sacred ‘Mahakumbh Mela’, we promise to make high-quality healthcare accessible, affordable and equitable for everyone," he said. He further said, the latest phase of introduction consists of a new range of medicines, focusing on chronic illnesses, acute conditions and preventive care. Designed to cater to the healthcare needs of every Indian, this launch expands Generic Aadhaar’s reach to the remotest corners of the country, ensuring that no one is left behind. In a country where access to affordable healthcare remains a challenge, Generic Aadhaar’s innovative approach, eliminating middlemen and directly sourcing from manufacturers, has proven to be a game-changer. Talking about his strategy, Deshpande said, by offering medicines at prices up to 80% lower than market rates, Generic Aadhaar has become a beacon of hope for millions. The confluence of the Mahakumbh Mela and Republic Day added a sacred dimension to the product launch. Talking on the occasion, he said, Generic Aadhaar’s 11th phase launch on this auspicious day is a testament to the belief that good health is not a privilege, it is a divine right for every Indian. With faith, innovation, and the blessings of the divine, Generic Aadhaar is making affordable healthcare a reality for all.
According to sources from the company, Generic Aadhar has 3540 outlets throughout the country as on January 31. The number will be increased to 5,000 by the end of this year. So far, 1,500 versions of generic products were launched in the market owned by the company. Mostly, the launch of franchisees and products are happening on festivals or nationally important days.
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