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Birla Fertility & IVF adopts LeadSquared’s CRM platform as operationally, technology supports real-time tracking of lead conversions at the clinic level, helping optimize workflows and ensuring patients experience a smooth transition from inquiry to consultation and treatment.
Tools like LeadSquared’s CRM play a pivotal role in enhancing customer engagement through tailored communication. By tracking patient interactions, preferences, and treatment the platform fosters trust and confidence throughout a patient’s journey, said Prashant Singh, COO and co-founder of LeadSquared.
On-ground efficiency is further strengthened through field force automation, which ensures seamless coordination and timely follow-ups. These advancements allow the team to focus on creating meaningful interactions that prioritize patient comfort and care, he added.
In India, fertility challenges are a growing concern. According to the World Health Organization (WHO), infertility affects nearly 28 million couples in India, yet only a small percentage seek treatment due to limited awareness or accessibility.
With 50 centres nationwide and over one million patients treated since its inception, it is looking to expand in underserved areas. A key focus of many fertility care providers is improving accessibility, particularly in regions where fertility services are scarce. To address this gap, several organizations invest in expanding their clinic networks to reach underserved areas. These initiatives aim to offer support and care to couples who may lack awareness or the resources to access fertility treatments. Managing operations across these new clinics presents challenges, such as creating awareness and maintaining consistent care. This is another example where CRM solutions help streamline clinic operations, using its end-to-end patient management solutions, he noted.
“We believe technology can be a powerful enabler in breaking barriers and addressing societal taboos, especially in sensitive areas like fertility care. Our solutions help streamline patient engagement and clinic operations,” said Singh.
India is poised to become the world’s largest fertility care hub by 2030, driven by a thriving IVF market and shifting fertility trends. In 2023, frozen non-donor IVF procedures accounted for 48% of the market, while fertility clinics held 80% of the provider segment. Technological advancements, such as genetic testing and time-lapse imaging, continue to improve outcomes, fuelling the demand for IVF services, he said.
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