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As it marks eight years of reimagining how India accesses affordable, high-quality medicines, Zeno Health, one of India’s fastest-growing omnichannel pharmacy networks, announced the launch of ‘Pay It Forward’—a new platform to support early-stage healthcare and wellness startups building for Bharat.
Founded in 2017 by IIT Bombay alumni Siddharth Gadia and Girish Agarwal, Zeno Health has built a trusted retail and digital ecosystem serving over 30 lakh customers, saving more than Rs. 1,000 crore in medicine costs, and operating across 180+ stores, app and website. As it steps into its ninth year, Zeno is deepening its mission by enabling the next generation of founders working to make healthcare more accessible, more affordable, and more trusted. Its private label brand, GoodAid, has played a key role in ensuring high quality and higher savings. Rather than focusing solely on lower costs, Zeno prioritises awareness and trust-building around affordable medicines, ensuring long-term adoption.
Over the past eight years, Zeno has grown one conversation, one customer, and one store at a time—transforming an idea into a movement, built on belief and purpose. ‘Pay It Forward’ reflects the company’s commitment to sharing that journey with those who are building next, especially those providing quality healthcare at affordable costs.
Startups selected under this initiative will receive retail access across 180+ Zeno Health stores in Mumbai and Pune, digital distribution through Zeno’s app and website, access to a wide, trust-driven consumer base across urban and rural areas and mentorship from Zeno’s founders and the leadership team.
Early-stage healthcare and wellness startups working in medicines, diagnostics, insurance, hygiene, nutrition, preventive care, derma, OTC, or any other product or service that makes healthcare better and more accessible are invited to apply via a simple form at: Application Link
Siddharth Gadia, co-founder & CEO, Zeno Health, said, “Zeno Health began as a simple belief: that access to quality medicines should never be a privilege. As we complete eight years of building one of India’s most trusted pharmacy networks, it’s time to pay that belief forward. With this initiative, we hope to support purpose-led startups who are building with the same intent—to make healthcare better, cheaper, and more accessible for every Indian. Over the next five years, our goal is not just to build a formidable business, but to also enable those who are working towards offering quality, affordable healthcare to Bharat. That’s the only way we will be able to revolutionize India’s healthcare industry.”
Girish Agarwal, co-founder & COO, added, “Building Zeno was never easy, it required long-term thinking, strong values, and an obsession with doing right by the customer. As we reflect on this milestone, we want to extend our learnings, our reach, and our trust to a new generation of builders solving for Bharat. Through ‘Pay It Forward’, we want to create a founder-first platform that helps startups bring impactful solutions to the people who need them most. We’re not taking equity. We’re not doing this for credit. We’re doing it because India needs more healthcare disruptors, and because we understand the challenges startups face in building something meaningful.”
With ‘Pay It Forward’, Zeno Health continues to build not just for the present—but for the future of Indian healthcare—by strengthening the broader ecosystem and nurturing scalable innovations that put the patient at the centre.
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