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Fujifilm India has launched its latest CSR campaign, ‘Find It Early, Fight It Early’, in the presence of Upasana Kamineni Konidela, vice chairperson of CSR, Apollo Hospitals. The initiative is focused on generating awareness about breast cancer and the importance of early detection, particularly in underserved regions where conversations around women's health are attached to stigma.
This awareness campaign will be implemented across 24 cities, aiming to reach over 1.5 lakh women through structured community engagement, health risk assessments, and sensitization efforts led by trained field educators. The programme is being implemented by the Apollo Foundation and reflects Fujifilm India’s commitment to building a more informed and health-aware society.
Breast cancer is one of the most prevalent forms of cancer among Indian women. As per the National Cancer Registry Programme by ICMR, it accounts for approximately 14% of all cancers diagnosed among women, with 1 in 29 women at risk of developing the disease in her lifetime. Unfortunately, most cases are detected at advanced stages due to stigma, limited awareness, and lack of access to timely care. ‘Find It Early, Fight It Early’ is designed to address these challenges by making reliable, culturally sensitive information available at the community level. By facilitating respectful, open conversations through on-ground workshops and awareness sessions, the initiative encourages women to become more proactive in their health journeys, enabling them to recognize early symptoms, understand self-examination techniques, and seek timely medical consultation.
Upasana Kamineni Konidela, vice chairperson, CSR, Apollo Hospitals, said “As healthcare leaders, we have a responsibility to not only treat illness but to anticipate it through awareness, education, and access. Breast cancer continues to claim lives because too many women lack the information and resources needed to act early. This CSR initiative by Fujifilm India reflects a deeper understanding of that reality.”
Koji Wada, managing director, Fujifilm India, “By blending ideas, capabilities, and people, we aim to create solutions that bring joy and smiles to the world. With ‘Find It Early, Fight It Early,’ breast cancer awareness CSR Campaign, we aim to extend the reach of breast cancer awareness and are committed to advancing early diagnosis so that many lives can be saved.”
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