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Pristine Eye Hospitals is to launch Hyderabad’s first dedicated Centre of Excellence for Dry Eye, a state-of-the-art facility designed to address on July 30, 2025. The Centre will be formally inaugurated by Jayesh Ranjan, special chief Secretary, Telangana.
Located in the IT Hub of the city near Rayadurgam Metro Station, opposite Raheja Mindspace, the new Centre of Excellence for Dry Eye is equipped with World-Class Diagnostics: Tear Film Analyzer, Meibography, LipiView Imaging; Advanced Therapies: LipiFlow, IPL (Intense Pulsed Light), BlephEx, MeiboFlow, and Punctal Plugs; Personalized Eye Wellness Programs: For IT professionals, teenagers, and senior citizens and ‘Screen Smart’ Corporate Packages: Supporting workplace vision health
Dry Eye is no longer an age-related condition it is now rampant among screen users, warned Dr. C. Jagadesh Reddy, cornea, cataract & refractive surgeon and founder of Pristine Eye Hospitals.
The dry eye disease (DED), once seen predominantly in the elderly, is now emerging as a widespread lifestyle disorder among tech professionals and teenagers due to excessive screen use, said Dr Reddy observing the condition as the blink crisis, which is putting screenagers & techies at risk.
Dr Reddy said that the recent studies show: 70% of IT professionals and 40% of urban teenagers report dry eye symptoms. 1 in 3 tech workers suffer from moderate to severe dry eye. teenagers using screens for over 4 hours/day are twice as likely to develop DED.
“From work to entertainment, education to social interaction—our lives revolve around various devices and screens. Coinciding with the Centre’s inauguration, the Pristine Vision Foundation, the hospital’s non-profit arm, is launching the “Blink Break” campaign—a city-wide awareness movement promoting digital eye health and early detection. It is also observing Dry Eye Month. July is observed as Dry Eye Month to raise awareness and educate the public on the Eye condition.
The campaign promotes the 20-20-20 Rule, which suggests looking 20 feet away for 20 seconds every 20 minutes. People can do the Dry Eye Self-Test (OSDI) via the Pristine website. The campaign creates the need for preventive screening before symptoms worsen.
The Foundation will also extend screening and care to underserved communities through outreach camps and mobile clinics, aiming for a future where no one loses vision due to preventable conditions.
Dry eye disease is underdiagnosed, often self-treated with OTC drops, or completely ignored. If it is left untreated, it can lead to chronic discomfort, corneal damage, and infections.
The common causes for dry according to the experts, are due to reduced blinking (up to 60%) while using screens, prolonged air-conditioned indoor environments and poor ergonomics, posture, and prolonged contact lens use. Dry eye isn’t just a medical condition anymore—it’s a modern lifestyle disorder. “Our Centre is just the beginning a larger shift towards eye wellness in a screen-dominated world, he said.
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