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 Companies with valid accreditations or certifications to global standards like World Health Organization Good Manufacturing Practices (WHO-GMP) or ISO or equivalent standards, will be eligible for the Ayush Quality Mark through a streamlined, desk-based review. This approach supports "Ease of Doing Business (EoDB)" by avoiding duplicate inspections,” according to Dr Tripta Dixit, senior assistant director, AYUSHEXCIL.
She further adds that the primary goal is to establish a unified brand that instils consumer trust worldwide, enhances India’s credibility in exports, and positions "Brand Ayush" as a leader in the global traditional medicine sector.
“Ayush Quality Mark, a comprehensive recognition programme, is designed to serve as a global benchmark for authenticity and excellence. The core principle is to recognize and consolidate existing national and international certifications,” Dr. Dixit explains.
AYUSHEXCIL has been appointed as the nodal agency to implement and issue the Ayush Quality Mark. The mark will initially cover a wide array of seven categories, including Ayush medicinal products, botanicals, herbs, product testing laboratories, hospitals/day care centres/clinics, wellness centres, and medical value travel facilitators, with plans to include training and education institutions in the future.
This initiative, launched by the Prime Minister (PM) on December 19, 2025, represents a joint commitment by the government and industry to make the Ayush Quality Mark a definitive symbol of quality and global competitiveness. It is a forward-thinking initiative to unify these diverse quality assurances under a single, powerful global symbol.
“By recognizing existing accreditations/certifications, it will streamline compliance and support "Ease of Doing Business". This collaborative effort between the government and industry is set to cement "Brand Ayush" on the world stage, ensuring that India's ancient wisdom is delivered with an unwavering promise of modern safety, efficacy, and trust,” Dr Dixit says.
The Government of India, through the Ministry of Ayush, is making efforts to ensure that every Ayush product and services meet the highest standards of purity, efficacy, and safety, building a foundation of trust for consumers worldwide. The establishment of the dedicated Ministry of Ayush in 2014 was a pivotal moment, creating a central body to regulate and promote these ancient sciences with modern scientific validation.
Dr Dixit informs that compliance with Good Manufacturing Practices (GMP) is mandatory for all Ayush manufacturing units in India. The Drugs and Cosmetics Rules, 1945, include Schedule T which lays down specific requirements for factory premises, equipment, raw material quality, and documentation for ASU (Ayurveda, Siddha, Unani) drugs. This ensures that the entire manufacturing process, from raw herbs to finished product, is controlled and validated.
A monumental achievement has been the establishment of the WHO Global Centre for Traditional Medicine (GCTM) in Jamnagar, Gujarat. It is the world's first and only global outpost for traditional medicine, positioning India as the undisputed leader in evidence-based research and data documentation for traditional wellness systems. This centre will focus on creating a global repository of traditional medicine knowledge and setting international standards.
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