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Digital healthcare platform PharmEasy, one of the major e-pharmacy companies in the country, has announced launch of its online physiotherapy service. Through the new service, the company offers expert-guided, AI-supported physiotherapy, helping users identify the root cause of their pain and follow personalized recovery plans. With this service, designed for flexibility and ease, users can access guidance and consultations from home. This makes it highly relevant for individuals with mobility constraints, busy schedules, or ongoing discomfort, said the company. The service is aimed at addressing a wide range of needs—from posture-related concerns and everyday aches to chronic conditions, injury recovery, and specialised care such as post-operative and maternity rehabilitation. The company said that the service is backed by a team of highly experienced, internationally accredited physiotherapists with expertise across high-performance and clinical settings. The service provides various benefits including personalised care for over 250 conditions, with over 60 certified physiotherapists using AI-powered movement tracking. The recovery plans are updated every 5 sessions and the company will provide round the clock care manager support. Online consultation will be provided at Rs.99, with 100% cashback on first consultation, it added. It is targeted at individuals who are dealing with everyday body pain, including that of the knee, neck, back, and shoulder, people recovering from surgeries or injuries, those with sedentary lifestyles or posture-related issues, and anyone looking for structured, guided recovery from pain. Gaurav Verma, chief business officer, PharmEasy, said, “Certified physiotherapists work alongside AI-powered posture and movement analysis to address the root cause of your pain, not just the symptoms”. Early outcomes from this service have been encouraging, with 4 out of 5 users reporting up to a 65% reduction in pain within the first few sessions, claimed the company. With the launch of the online physiotherapy service powered by AI, PharmEasy is positioning itself as an all-inclusive digital healthcare platform, moving beyond medicine delivery to preventive and recovery care. PharmEasy currently offers on-demand, home-delivery of a wide range of prescription, OTC pharmaceuticals, and other consumer healthcare products. It also offers comprehensive diagnostic test services, teleconsultations, at-home vaccination, and elder care, among others.
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